Behind the HYPE: Why Patek Philippe's Nautilus Met an Untimely Demise

Patek Philippe's 5711 stainless steel Nautilus, the watch that everyone wanted but only a lucky few could secure, has been killed-off for the unlikely crime of being too popular.The multitude of factors behind such a startling move from 182-year-old Swiss watch brand Patek Philippe are as complex as any faced within the watch industry this century. This instalment of Behind the HYPE looks to answer why the most simple, steel version in Patek's 45-year-old Nautilus collection suddenly achieved th...